Free Audio Book : Day Trading Attention, By Gary Vaynerchuk

In his latest business publication, renowned author, entrepreneur, and investor Gary Vaynerchuk delivers new, comprehensive guidance to boost brand growth, increase sales, and outperform rivals using contemporary advertising techniques rooted in social media.

In his 2013 hit book Jab, Jab, Jab, Right Hook, Gary Vaynerchuk demonstrated to the world the art of crafting winning content for channels of underpriced attention. However, the landscape has changed since then, with new platforms rising, others losing relevance, and algorithms favoring different content styles. It’s now essential to develop advertising that enhances brand and sales.

In his most recent book, Vaynerchuk posits that today’s rapidly expanding businesses, brands, content creators, and influencers share a common trait: They’ve excelled at storytelling in areas of underpriced attention, primarily found on several social media platforms. Drawing from over two decades of business and marketing triumphs, he argues that the most significant shift and opportunity is the “TikTokification of Social Media.” Platforms are increasingly curating content based on user interests rather than their followings.

Both small enterprises and large corporations, as well as creators, can leverage this trend to build their brand and boost sales by creating relevant, strategic content, even without an existing audience. But how does one create pertinent content? What should ads look like in this new era?

In this book, Vaynerchuk offers thorough responses to these queries and more, unveiling the tactics to conquer modern advertising with strategies applicable to the present moment.